We were this gang of insanely dog-loving people, avid consumers of culture and lovers of life.  

Some of us got our first dogs just a few years ago, while some have lived their whole life with dogs.

When looking for gear for our own dogs we wanted the same level of aesthetics as when we look for stuff for our home or wardrobe.

We gradually realized that the stuff out there was either not as aesthetically pleasing as we would like it, too technical or too expensive. We just wanted our dogs to look good.

And here we are now, the year is 2023, and our dogs look as good as we do.